This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Information we collect from you

We collect the personal information you provide to us when you Customers. The categories of information we may collect include:

Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
Internet Activity
Commercial Information, including purchases
Financial Information, including credit or debit card number
Location Information, including general location data
Physical and Audio Data, including photos and video recordings
Protected Classifications and Other Personal Characteristics, including age and military or veteran status

We collect the personal information you provide to us when you people who subscribe to our marketing emails. The categories of information we may collect include:

Personal Identifiers, including name, email address, telephone number, and online Identifiers
Internet Activity

We collect the personal information you provide to us when you visit our website. The categories of information we may collect include:

Personal Identifiers, including name and online Identifiers
Internet Activity
Location Information, including general location data
Protected Classifications and Other Personal Characteristics, including military or veteran status
Professional and Education Information, including professional information

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Data Retention
Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, Photos, Video recordings, Age, Military or veteran status	We do not retain data for any longer than is necessary for the purposes described in this Policy.

Why we process your information

We process personal information for the following business and commercial purposes:

Analyzing Data
Conducting Surveys
Creating Customer Profiles
Delivering Targeted Ads
Fulfilling Customer Orders
Improving our Products & Services
Internal Business Operations
Managing Event & Guest Data
Marketing Our Products & Services
Meeting Compliance & Legal Requirements
Operating Our Website or Mobile Apps
Preventing Fraud
Processing Payments
Providing Customer Support
Providing Cybersecurity
Sending Promotional Communications
Storing and Managing Data
Tracking Purchases & Customer Data

How we disclose your information

We may disclose personal information about you for business and commercial purposes when you Customers:

Data Disclosure
Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Fraud Prevention Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Sales & Marketing Tools, and Shipping Services	Ad Networks, Data Analytics Providers, and Payment Processors
Internet Activity	Business Operations Tool, Commerce Software Tools, Communications Tools, Data Analytics Providers, Sales & Marketing Tools, and Shipping Services	Ad Networks and Data Analytics Providers
Commercial Information	Business Operations Tool, Commerce Software Tools, Communications Tools, Customer Support Tools, Fraud Prevention Tools, Sales & Marketing Tools, and Shipping Services	Ad Networks and Payment Processors
Financial Information	Business Operations Tool, Commerce Software Tools, Fraud Prevention Tools, and Sales & Marketing Tools	Payment Processors
Physical and Audio Data	Business Operations Tool	None
Protected Classifications and Other Personal Characteristics	Commerce Software Tools and Sales & Marketing Tools	None

We may disclose personal information about you for business and commercial purposes when you people who subscribe to our marketing emails:

Data Disclosure
Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Commerce Software Tools, Communications Tools, Contractors, Cybersecurity Providers, Governance, Risk & Compliance Software, Sales & Marketing Tools, and Shipping Services	Ad Networks, Data Analytics Providers, and Payment Processors
Internet Activity	Communications Tools and Sales & Marketing Tools	Ad Networks and Data Analytics Providers

We may disclose personal information about you for business and commercial purposes when you visit our website:

Data Disclosure
Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Business Operations Tool, Commerce Software Tools, Communications Tools, Contractors, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Sales & Marketing Tools, and Shipping Services	Ad Networks, Data Analytics Providers, and Payment Processors
Internet Activity	Business Operations Tool, Commerce Software Tools, Data Analytics Providers, IT Infrastructure Services, Sales & Marketing Tools, and Shipping Services	Ad Networks and Data Analytics Providers

Information “sharing” and “selling”

We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Personal Identifiers, Internet Activity, and Commercial Information. This allows us to show you ads that are more relevant to you.

We "sell" certain personal data to third parties, as that term is defined in the CCPA, including Personal Identifiers and Internet Activity.

You may opt-out of these data practices here.

We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.

Opt-out preference signals

Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension. Find out how to enable GPC.

Your CCPA rights

Your privacy rights under the CCPA are described below. Make a Privacy Request by clicking here or by emailing us at privacy@puffy.com.

Right to Access

You have the right to access the specific pieces of personal information we have collected about you.

If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our service providers, contractors, and third parties that you have requested deletion of your personal information.

Right to Non-Discrimination

If you exercise your CCPA privacy rights, we will not discriminate against you by, for example, charging a different price or offering a different level or quality of products or services.

We will not retaliate against you, as an employee, applicant for employment, or independent contractor, for exercising your privacy rights.

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal information.

You may exercise your right to opt-out here.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Right to Limit the Use of Sensitive Personal Information

The Right to Limit does not apply because we do not use your sensitive personal information to infer characteristics about you.

Request Verification

Before we can respond to a privacy request, we will verify that you are the consumer who is the subject of the CCPA request. Requests to Opt-Out or Limit the Use of Sensitive Data (if applicable) do not require verification.

Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.

Authorized Agent

A California resident's authorized agent may submit a rights request under the CCPA by emailing us at privacy@puffy.com. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.

If you have trouble accessing this notice, please contact us at privacy@puffy.com.

Contact Us

If you have any privacy-related questions or have trouble accessing this notice, please email privacy@puffy.com.